Home loans and Muslims – an Australian perspective
- Creator: Jeffrey, Reyaz , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2024
Discovering ethnic minority business research directions using text mining and topic modelling
- Creator: Moro, Sérgio , Pires, Guilherme , Rita, Paulo , Cortez, Paulo , Ramos, Ricardo F.
- Resource Type: journal article
- Date: 2023
The role of social media elements in driving co-creation and engagement
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J. , Leung, Wilson K.S. , Chang, Man Kit
- Resource Type: journal article
- Date: 2021
A cross-cultural case study of consumers' communications about a new technological product
- Creator: Moro, Sergio , Pires, Guilherme , Rita, Paulo , Cortez, Paulo
- Resource Type: journal article
- Date: 2020
The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2020
A text mining and topic modelling perspective of ethnic marketing research
- Creator: Moro, Sérgio , Pires, Guilherme , Rita, Paulo , Cortez, Paulo
- Resource Type: journal article
- Date: 2019
Examining the consumption of financial products by Muslim consumers in Australia
- Creator: Jeffrey, Reyaz , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2019
Insights of Resilience to Crisis in the Airline Industry
- Creator: Komutanont, Warakorn Pom , Pires, Guilherme
- Resource Type: journal article
- Date: 2016
The Moderating Effect of Cost Orientation on RMO Adoption in the Hospitality Industry
- Creator: Lee, Howard C. W. , Rosenberger III, Philip J. , Pires, Guilherme
- Resource Type: journal article
- Date: 2016
Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong
- Creator: Leung, Sai Yiu Francis , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2013
On the need for research that provides reliable insights into the future
- Creator: Pires, Guilherme
- Resource Type: journal article
- Date: 2013
Conceptualising the application of relationship marketing orientation to the internal business environment
- Creator: Pires, Guilherme , Cheung, Rachel Shuk Yee
- Resource Type: journal article
- Date: 2012
Driving the SME shopfront retail innovation development process
- Creator: Rosenberger III, Philip J. , Pires, Guilherme , Merrilees, Bill
- Resource Type: conference paper
- Date: 2012
Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry
- Creator: Tong, Toni Maria , Rosenberger III, Phillip J. , Pires, Guilherme
- Resource Type: journal article
- Date: 2012
Assessing connectivity in ICT-driven consumer empowerment
- Creator: Pires, Guilherme , Rita, Paulo , Stanton, John
- Resource Type: conference paper
- Date: 2010
Assessing relevancy of ICT driven consumer empowerment for business
- Creator: Pires, Guilherme , Rita, Paulo , Stanton, John
- Resource Type: journal article
- Date: 2010
Influences on Macao's e-government portal adoption
- Creator: Lai, Cora Sio Kuan , Pires, Guilherme
- Resource Type: journal article
- Date: 2010
Relationship quality and continuous education: a study of fee-paying students in Hong Kong
- Creator: Narwani, Sangeeta , Pires, Guilherme
- Resource Type: journal article
- Date: 2010
Testing of a model evaluating e-government portal acceptance and satisfaction
- Creator: Lai, Cora Sio Kuan , Pires, Guilherme
- Resource Type: journal article
- Date: 2010
Consumer empowerment: a conceptual process model
- Creator: Pires, Guilherme , Stanton, John
- Resource Type: conference paper
- Date: 2009